With Demna Gvasalia bringing back some 1990’s staples, such as the Champion sweatshirt, etc., by way of his label, Vetements, there is a chance that NASA will be making a comeback over the next several seasons. As distinct from the National Aeronautics and Space Administration, at least in name, Nice and Safe Attitude is the label responsible for the NASA-emblazoned wares that were popular amongst what Dazed Digital calls “rave, B-boy and Ragga style”-influenced London club kids.

More than just a t-shirt company, N.A.S.A. was one of the strongest forces behind 1990’s rave culture in Europe. Per TechTools, “By the early 1990s, it became more challenging for promoters to organize one-off events. New laws were passed in an attempt to discourage promoters from holding raves. Despite this, organizations such as Fantazia, Universe, N.A.S.A. (Nice and Safe Attitude), Raindance, Amnesia House, ESP, and Helter Skelter were holding large-scale legal raves in warehouses and fields.”

N.A.S.A. had a strong presence in Germany, as well. As a result of the UK’s Criminal Justice Bill of 1994, which discouraged massive outdoor raves, the Paul Shurey and Ian Jenkinson-organized Tribal Gathering moved to Munich, Germany. In cooperation with "N.A.S.A/ Hannover Nice And Safe Attitude,” the 1994 event was widely considered to be “one of the most exciting events in Munich, with the Universe/Tribal Gathering being the best event in Germany in 1994.”

Given such widespread appreciation for the N.A.S.A. brand and its events, it is not surprising that its wares permeated the club kid scene on an international basis... MORE INFO